Three foreign students share their experience at Blossom. A reportage by Adam, Summer, and Vincent from Nottingham College, Department of Media and Journalism.
The mantra for Blossom, as we soon discovered, is finding hidden beauty. The kind of beauty that may not be visible to the untrained and unaware eye. After thinking about this, we decided it was the perfect analogy for our first visit to Blossom.
The beauty inside.
The building is very industrial and inconspicuous, but inside it’s a sleek and modern haven for creative and business-minded individuals. When the doors opened, we were taken by complete surprise. It felt like we had been transported to a place where the motto, as cliché as it may sound, is “work hard, play hard.” The relaxed atmosphere in the large open space encourages the staff to keep seeking inner beauty on each and every project.
The creative and enthusiastic energy sweeps through the building and hits you like a breath of fresh air. Each employee is as approachable as the last, and everyone was very patient with our poor attempts to speak Italian. We felt very welcome and thankful to be in an agency as impressive as Blossom for our internship.
Diving into the Blossom workplace
First off, we got acquainted with the working environment and shadowed a member of the staff in our different areas of interest who gave us tasks to test our ability.
What is Pink Banana?
We were assigned the Pink Banana Project. Our task was to persuade our target audience that the new product, the pink banana, is a fruit that can be trusted.
Then we got started
We began by discussing marketing strategies with Cami, Head of Strategy. She steered us in the right direction and advised areas to delve into so we could get a handle on where to start.
We outlined which marketing techniques work and which don’t, our competitors and benchmarks, as well as events and cultural celebrations we could implement to market our product and make it feel more trustworthy and stand out from the crowd, in true Blossom fashion.
Creative strategy
Next, we presented our plan in a creative strategy meeting with Simone and Sofia, who gave us advice and helped identify ideas they thought had potential. We wanted to make sure the company Blue Moon (the fake brand selling the pink banana) came across the right way: sustainably conscious, environmentally aware and politically and socially inclusive.
We envisioned a viral marketing campaign and a minimalist strategy to spark the audience’s curiosity and drive them to take a closer look.
Then, we had our internal presentation. The Blossom employees were very positive and gave informative criticism. They thought our idea to print the banana rather than using a sticker was innovative, and that the minimal design paired with the call to action ‘Pick Pink’ was very effective.
What did we change?
We concluded that we had too many ideas and strategy routes and would not have the time to execute them. So we redesigned the logo for the pink banana, refined and finalised the content to pair with the images in social media posts, and created more graphics for our ‘Pick Pink’ campaign.
Our final presentation
We presented our final concept to Simone, Sofia, Cami and a few other Blossom members. We shared the marketing ideas and designs we’d created, and they gave us positive feedback and input on what to improve.
Thank you, Blossom!
Our experience in Italy was unbelievable. The opportunity to work in such a welcoming and inspiring place like Blossom was incredible. Thank you to all the Blossomers. Keep seeking beauty, and now so will we.
This article was written by Adam, Summer and Vincent.
