Our collaboration with Illumia, a family-owned business in the energy sector based in Bologna, started almost by chance nine years ago. Since then, it’s grown into a long-lasting partnership that has ignited countless ideas and major new projects. That small spark ignited a journey that inevitably transformed all of us. And, along with us, it transformed how Illumia communicates.
243 kilometers separate Illumia from Blossom. We close this gap with weekly visits and a new approach to collaboration: daily interactions grounded in transparency, with shared goals guiding us each step of the way. In a nutshell: we know where we’re going and how to get there.
TODAY, OUR DEEP UNDERSTANDING OF ILLUMIA ALLOWS US TO ANTICIPATE THEIR NEEDS AND HARNESS NEW, UNEXPECTED OPPORTUNITIES.
A brand is truly consistent when it thinks and acts with coherence and strategy. That’s why Blossom has brought together Illumia’s diverse departments into one big collaborative team.
EACH OPERATES INDEPENDENTLY, BUT WITH A UNIFIED VISION AND SHARED GOALS, ALONG WITH A CONSTANT DIALOGUE.
This is the foundation of effective communication.
EVERY DAY, WE COLLABORATE WITH ILLUMIA’S DEPARTMENTS TO SHARE OUR EXPERTISE AND SKILLS in the most strategic aspects of communication, fostering the growth of the entire team.
OUR LATEST INITIATIVE, AI FOUNDATIONS, INVOLVED TWO DAYS OF HANDS-ON TRAINING. We shared AI knowledge, techniques, and tools that Blossom uses daily, transforming Illumia’s mindset and approach to cutting-edge technologies.
In 2024, Illumia's customer base expanded from 400,000 to one million with Italy’s transition to a free energy market.
This remarkable achievement marked the start of a year-long creative and strategic journey.
We crafted a multi-phase, omnichannel brand awareness campaign aimed at reaching diverse targets and achieving a range of communication and marketing goals. The concept is straightforward, with ad hoc creativity and messaging tailored to each channel. Our spokesperson, the tennis champion Matteo Berrettini, perfectly embodies Illumia’s values, creating perfect synergy.
What does it mean to have one million customers? It means being in one million homes and part of the daily lives of one million people. Different individuals, yet united by the same energy: Illumia's energy.
2024 marked a turning point, and Give&Go '24, Illumia's annual convention, was anything but ordinary. We transformed it into an unforgettable show where employees immersed themselves in Illumia's new values through experiences like stepping into a boxing ring, navigating a battlefield, and exploring the world of street art. The event wrapped up with a captivating monologue by comedian Giacomo Poretti.
On the sweatshirts, a clear message that speaks directly to the heart of every employee: 'We are a million, but each of you is unique.'
