Prometeon is a giant in the industrial tire sector, with a well-established presence worldwide. Specializing in the development, production, and distribution of tires for large vehicles, the company employs 8,000 workers, operates 4 manufacturing plants, and maintains 4 research and development centers across 160 countries, demonstrating its impact and international reach.
In 2022, it approached Blossom with the goal of developing a communication strategy that effectively integrates marketing, communications, and the company's global network. The objectives were varied: to increase brand awareness, improve market positioning, enhance online presence, and optimize coordination among its many international branches and the headquarters, all while ensuring a cohesive and strong identity on a global scale.
To ensure a distinctive presence that reflected the brand in every market and enhanced Prometeon's communicative impact in all the countries it operates in, Blossom developed an entire annual strategy that includes a detailed communication plan and a media plan, all strictly aligned with the brand's new visual and verbal identity. This effort was enriched by a component of content creation aimed at strengthening Prometeon's presence in the industry and consolidating its premium positioning globally. All communication elements were calibrated to embody the brand's values, reinforce the company's mission, and ensure that each initiative contributed to building a consistent market presence.
We developed a cross-channel strategy where every element of communication - from text to visual assets - was meticulously adapted for each specific channel.
The goal was to achieve a consistent presence in places where the target audience was most likely to engage, ensuring clear information while always maintaining the brand's tone of voice.
This strategy enabled us to share messages optimized for each platform, thereby strengthening the connection with the audience across various contexts.
To strengthen visibility, consolidate online presence, and effectively promote products and the brand, we developed a tailored advertising strategy both online and offline. This strategy was crafted through a detailed analysis of business objectives, target markets, and consumer demographics. Each communicative asset was specifically created to ensure impactful and distinctive communication.
With Blossom’s support, Prometeon has launched a comprehensive and coordinated global communication strategy, covering Europe, the USA, and parts of Asia. By helping the company adopt a new communicative mindset, we've ensured that this transformative approach is seamlessly embraced across all of its international locations. And this is just the beginning: our commitment continues to guide Prometeon towards new horizons, on a path of ongoing evolution.
