Blossom for

Ducati

A seven-year journey with Ducati: changing the way the motorcycle story is told.

At the end of a trip, if you don't feel different, it hasn't been a real journey. This is the spirit with which Blossom has approached every single adventure with Ducati Motors since 2016. We've teamed up with the motorcycle manufacturer on the launch of more than 15 models, crafting meaningful communication projects together. We’ve always had one goal in mind: to push ourselves, and the brand, even further.

Turning a simple product video into an authentic, engaging and memorable experience for riders around the world, leading the brand toward a new way of thinking about storytelling.

Different trips, same route.

Explore the landscape

Before any project, we research the landscape we will be maneuvering in. We dive into the market scenario and analyse direct competitors. The data and results help point us in the right direction.
Get to know your fellow travellers

Through teamwork and dialogue, we've created a relationship of trust with the people who work at Ducati, but our fellow travellers are also the millions of motorcyclists around the world. In fact, each motorcycle model has its own target audience. Research and listening allow us to understand their needs and desires.
Plan the itinerary

After the research and analysis phase, we chart a strategic course to position each product uniquely and distinctively, helping strengthen brand awareness.

Make
the journey
extraordinary

Since the first campaign for Multistrada 950, we have created a broad and authentic travel narrative, beginning with the launch video and continuing on social channels.

What was supposed to be a side project, The Extraordinary Journey has become the communication concept for the entire Ducati Multistrada family. Year after year, it accompanies us to the most beautiful cities and regions of Italy riding the new models of Multistrada 950 and 950 S, and throughout Europe with Enduro 1260 and Multistrada Grandtour.

That concept gave birth to

Born to travel

an in-depth and detailed digital travelogue.

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The campaign to launch Supersport 950 heralded the brand's foray into the Digital Age with a video entirely inspired by TikTok reels and social media lingo.

Lights on me

Diavel Black and Steel pioneered a new visual language, using cutting-edge techniques to enhance the bike's features.

The launch campaigns for the three most recent Streetfighter models were the perfect opportunity to push the envelope even further in completely different ways.

A new Fighter
in town

With Streetfighter V2 we evolved the way Ducati talks about its products: the storytelling takes off at full throttle in the launch video, creating a dynamic new narrative.

The unexpected
Formula

The second chapter of the collaboration between Ducati and Lamborghini reinterprets the concept of dynamism.

In the Streefighter V4 Lamborghini video there are no riding scenes. Instead, there are laser beams that create movement and enhance the aesthetics inspired by the design of the Huracán STO.

Push forward

With the Streetfighter V4 we broke through a new limit. For the first time, the bike speeds around the track at night, racing on a circuit immersed in darkness that reveals its design in an exhilarating way, making the performance even more extreme.

Dare to be Bold

The Diavel V4 is the last leg of our journey. With this motorcycle, we dared to go even further: the editing, visual effects, specially-crafted music and location are designed to grab attention, drawing the viewer into a story that becomes increasingly engaging.

We have
travelled a long way.

Since the beginning of our journey, much has changed. Campaign after campaign, there has been a shift in the way the brand thinks, communicates and tells a story. All of this has had an impact on the target audiences' perception of Ducati, allowing thousands of riders and enthusiasts to identify with and dream about riding their motorcycles. Even more importantly, it has opened up Ducati to more people, capturing the attention of new and unexpected customers.