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Insights
Oct 6 - 2023
Reading time: 3'

Illustration. Simple, but significant.

If simplicity is a legitimate human desire, in communication it’s a conditio sine qua non. Whether a billboard or the cover of a report, communication must reach us in its simplest visual or verbal form. And simplicity doesn’t mean banality.

READING TIME 4′

Detroit, 2013. A man buys a house next to his ex-wife and installs a statue in his garden, a giant middle finger pointing at her window. The message hits home like a bullet, striking the core target (his ex-wife) and the rest of the world, clearly and unambiguously. Crude revenge? A deplorable act? Yes, probably. But also simple and effective, as only a middle finger can be. And that’s how communication works best.

UNW BOZZETTO

If simplicity is a legitimate human desire, it’s a conditio sine qua non – an absolute necessity – in the world of communication. Whether it’s a subway billboard, an Instagram post, or a short video, communication must reach us in its simplest visual or verbal form. And simplicity doesn’t mean banality.

Out of complexity, beauty emerges

To borrow the words of Bruno Munari: “Few are capable of simplification. To simplify, you must remove, and to remove, you must know what to remove.” This is what we are called on to do for every project. Remove. Simplify. Reduce it to its most essential and visually captivating form, capturing the eye and conveying a message. One of the tools at our disposal is illustration, capable of bringing to life parallel worlds where concepts become simple, words are often superfluous, and any topic becomes understandable.

Illustration is capable of bringing to life parallel worlds where concepts become simple

Illustrations are the answer to that “make it simple, but significant” obsession that drives those working in the communication field. Including us. Here are just a few examples of successful simplification.

UNEP

The Multilateral Fund has tackled one of the most urgent environmental challenges humanity has ever faced. For over three decades, it has guided nations in the gradual elimination of harmful substances that deplete the ozone layer, helping to reduce global warming and climate impact. The achievements are extraordinary, with entire pages of data to prove it. But how do you make this data comprehensible? How do you tell the story of thirty years of effort in less than ten pages? We did it through illustrations, supported by data visualization. In the small ecosystem we created, the Multilateral Fund is simply a hand. A hand that, for years, has moved, guided, helped, and given life to monumental change.

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TMG

Inequality and poverty are just a few reasons behind food insecurity, affecting low-income urban areas in Africa. To ensure the right to food for all, everyone must have access to adequate resources and means, with special attention given to women, considered the most vulnerable in society. Essentially, the entire urban food system needs to be reimagined, taking inclusion and gender equality into account. The illustrations created for TMG’s annual report represent all of this complexity. On the path to progress, women are the origin of change, and their impact cascades throughout society.

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EIF

The European Investment Fund (EIF) supports the creation, growth, and development of small and medium-sized enterprises, making financing accessible and connecting small business owners with major investment funds. For its 2022 Annual Report, people become the focal point thanks to our collaboration with illustrator Alberto Seveso. Each chapter presents a portrait. Each portrait, created using artificial intelligence, is a multi-layered collage. Each layer conveys a facet of the topic addressed in the individual chapter. A matryoshka of content that strikes us with its expressive power.

UNWOMEN

It’s strange to think that gender differences also emerge in relation to the environment, but they do. In its Annual Report, UNWOMEN highlights how climate change affects men and women differently, how women are highly dependent on natural resources, especially in the Asia-Pacific region where access to clean water is a problem, and how they have less decision-making power to influence environmental policies. A nuanced theme, synthesized on the report’s cover through an illustration in which female entrepreneurship, the environment, and natural resources find their balance.

Education & Research / Insights
Dec 19 - 2024
Reading time: 1

A new perspective, a new life. A journey to L’Imprevisto.

Transforming Perspectives: Giorgia’s rebirth and the power of looking beyond.

Sometimes, it takes choosing to see things from a different angle to discover a new reality, a better possibility. That’s what we experienced at L’Imprevisto, a community in Pesaro that welcomes young people facing challenges, offering them a path to recovery and renewal.

Our work is about guiding people, brands, and organizations toward new ways of communicating and viewing the world. That’s why we went there—to hear their stories, to listen, but most importantly, to witness what it truly means to change perspectives. We asked Giorgia– who spent two years in the community – and the other young women: what does it mean to them to see—and live—life from a new point of view?

Their answers revealed the power of a shift in perspective: a vision that redefines the present and opens the door to the future. Just like Speed of Plight by Loyle Carner, the soundtrack of this video, which explores personal struggles, the search for balance, and the journey to find one’s place in the world. Transforming Perspectives is exactly this: acknowledging challenges, embracing them as part of the journey, and discovering new possibilities through a different lens.

Watch the first episode.

Innovation / News
Oct 3 - 2024
Reading time: 1'

Blossom and Illumia: a bootcamp to innovate together with AI

Two hands-on sessions that transformed perspectives and enhanced team skills

We conducted a bootcamp at the Illumia headquarters, our long-time client, as part of a training program aimed at their marketing, communications, digital, HR, and IT teams. Over two days of practical training, we shared tools and techniques we use daily, offering concrete knowledge on using AI for content creation – from text generation with ChatGPT to image creation with MidJourney and advanced research with Perplexity.

Two days in Bologna, four teams, four AI tools.
And one mission: shifting mindsets about AI.

This bootcamp marks an important milestone in our eight-year partnership with Illumia, built on mutual trust and a desire to grow together. With a creative and strategic approach, we supported the team in enhancing their skills, even encouraging those who were initially skeptical to explore new possibilities in the practical use of artificial intelligence.

We continue to share our expertise in communications and marketing, offering innovative and actionable solutions to transform the way companies work.

Innovation / Insights
Aug 21 - 2024
Reading time: 1'

Tool AI: here are the favorites of each team

At the service of creativity, strategy, and innovation: here are the tools that continuously evolve our work.

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At Blossom, we love to experiment, acquire new knowledge, and engage in constant learning. That’s why we test different AI tools every day, always on the lookout for those that can enhance our communication methods. These tools become an integral part of our creative, strategic, and consulting work.

But which tools are the favorites of each team?

Strategy Team

Perplexity. Why? With its ability to quickly gather and analyze large amounts of data, it provides us with a clear and detailed view of the market, in combination with other research tools. This tool makes strategic planning more fluid and effective, enabling us to make more informed and targeted decisions in less time.

Copywriting Team

An ideal tool for organizing ideas, developing content, drafting, and revising texts. Which one? ChatGPT. From brainstorming to translations, from editing to structuring complex documents. It’s always open on our desk, making the writing process more agile, creative, and precise.

Media House Team

In video production, Runway (Gen-3) is the most valuable support. Its advanced features and constant updates allow us to elevate the quality and diversify our productions, achieving increasingly stunning realism.

Design Team

When it comes to transforming concepts into images, we mainly rely on Midjourney. With its wide range of artistic styles, it enriches the final result, making each creation unique and distinctive.

AI Impact

The AI tools we adopt not only refine our creative and strategic approach but also enable us to quickly translate ideas and data into practical and concrete solutions. Thanks to this integration of technological innovation, expertise, and critical analysis, we can swiftly respond to market challenges, turning every opportunity into a tangible and valuable outcome.

Utilities / News
Jul 17 - 2024
Reading time: 1'

Oltre: our project with Matteo Berrettini for Illumia

An intimate journey into “The Hammer’s” energy, on and off the court, during Wimbledon.

Illumia chose to tell a different story. And to do so, they once again turned to the strategic and creative consultancy of Blossom. With the Instagram series “Oltre – Stories of True Energy,” we highlighted the most authentic side of Matteo Berrettini, the star of a unique and engaging journey.

Over two million views in one week: each episode of the series, filmed during Wimbledon, reveals not only Matteo’s grit and determination on the court but also his preparation rituals and moments of recharging with friends.

This series was developed as an integrated project within Illumia’s awareness campaign, aiming to amplify existing messages and reach a new audience. Thanks to Matteo Berrettini’s presence as the campaign’s testimonial, we reinforced the brand’s values and seized the media opportunity presented by Wimbledon. “Oltre” is built on a well-planned strategy that combines message consistency, impactful content, and perfect timing.

Watch the series and discover the true energy of Matteo Berrettini.

Manufacturing / News
Jun 11 - 2024
Reading time: 1'

With Prometeon into a new era: the launch video of Serie 02

An impactful video to present the first range of fully branded Prometeon tires.

The launch of Serie 02 was a key moment. It is the first-ever Prometeon-branded industrial tire range; designed, produced, and tested to meet performance and durability needs in every usage context.

For this occasion, we created a launch video with the tagline Unlock a New Era, announcing the arrival of this significant innovation that projects every journey into the future of transportation. In a post-industrial space, a man enters and opens a container revealing the first Prometeon-branded tire. 3D animations highlight its components and technology.

The video was presented in Egypt during the event celebrating Prometeon’s thirtieth anniversary of the Alexandria factory, attended by representatives from global branches and major suppliers.

We are proud to enter this new era alongside Prometeon. Let’s keep rolling together.

Watch the video.

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