A champion like Matteo Berrettini always knows when to give it gas and when to go into energy-saving mode to win. Just like Illumia.
“Those with the right energy choose not to waste it” is the claim we crafted for Illumia and its brand ambassador, Matteo Berrettini, and his family.
For eight years we have partnered with Illumia, the largest Italian family business operating in the energy sector. Today, we are proud to accompany them on their return to TV. The spot reflects the brand’s personality, using light tones and a fresh style to communicate its commitment to people and consumers.
In addition to the commercial broadcasted on DAZN, Blossom held photo shoots and produced short videos to ensure a 360-degree approach to omnichannel digital communication. The strategy encompasses all social channels and includes a landing page highlighting the Berrettini family’s tips for saving electricity.
The release has also been covered by Brand News, Engage, Mediakey.