Exploring AI with Mafe De Baggis

Artificial Intelligence lands on Blossom’s couch. Watch our conversation with Mafe De Baggis as we delve into her book, ‘In principio era ChatGPT’.

What cultural shifts lie ahead with the rise of AI?

According to Mafe De Baggis, “A richer universe, perhaps less intricate, more straightforward.”

Mafe, who describes herself as a digital media strategist, is a writer, advertiser, communicator, and also an great yoga enthusiast, who has been studying for thirty years the best way to navigate digital media without being overwhelmed by them.

Perhaps this is what led ger, alongside journalist Alberto Puliafito, to co-author “In principio era ChatGPT” (published by Apogeo). The book aims to guide us in learning to work less and smarter by embracing AI as allies in our lives.

To mark the book’s release, we welcomed Mafe to Blossom. In front of a bustling Social Hub, Mafe shared insights on choices, generative intelligence, remix culture, copyright, media, risks, and courage, enriching the Blossom’s ongoing educational journey on AI, which our teams have been exploring for months through AI Communities of Practice.

Our latest episode of Chat on the Couch features Mafe. And it’s all there to discover! Watch the video to discover more.

Transforming Perspectives: Giorgia’s rebirth and the power of looking beyond.

Sometimes, it takes choosing to see things from a different angle to discover a new reality, a better possibility. That’s what we experienced at L’Imprevisto, a community in Pesaro that welcomes young people facing challenges, offering them a path to recovery and renewal.

Our work is about guiding people, brands, and organizations toward new ways of communicating and viewing the world. That’s why we went there—to hear their stories, to listen, but most importantly, to witness what it truly means to change perspectives. We asked Giorgia– who spent two years in the community – and the other young women: what does it mean to them to see—and live—life from a new point of view?

Their answers revealed the power of a shift in perspective: a vision that redefines the present and opens the door to the future. Just like Speed of Plight by Loyle Carner, the soundtrack of this video, which explores personal struggles, the search for balance, and the journey to find one’s place in the world. Transforming Perspectives is exactly this: acknowledging challenges, embracing them as part of the journey, and discovering new possibilities through a different lens.

Watch the first episode.

Two hands-on sessions that transformed perspectives and enhanced team skills

We conducted a bootcamp at the Illumia headquarters, our long-time client, as part of a training program aimed at their marketing, communications, digital, HR, and IT teams. Over two days of practical training, we shared tools and techniques we use daily, offering concrete knowledge on using AI for content creation – from text generation with ChatGPT to image creation with MidJourney and advanced research with Perplexity.

This bootcamp marks an important milestone in our eight-year partnership with Illumia, built on mutual trust and a desire to grow together. With a creative and strategic approach, we supported the team in enhancing their skills, even encouraging those who were initially skeptical to explore new possibilities in the practical use of artificial intelligence.

We continue to share our expertise in communications and marketing, offering innovative and actionable solutions to transform the way companies work.

At the service of creativity, strategy, and innovation: here are the tools that continuously evolve our work.

At Blossom, we love to experiment, acquire new knowledge, and engage in constant learning. That’s why we test different AI tools every day, always on the lookout for those that can enhance our communication methods. These tools become an integral part of our creative, strategic, and consulting work.

But which tools are the favorites of each team?

Strategy Team

Perplexity. Why? With its ability to quickly gather and analyze large amounts of data, it provides us with a clear and detailed view of the market, in combination with other research tools. This tool makes strategic planning more fluid and effective, enabling us to make more informed and targeted decisions in less time.

Copywriting Team

An ideal tool for organizing ideas, developing content, drafting, and revising texts. Which one? ChatGPT. From brainstorming to translations, from editing to structuring complex documents. It’s always open on our desk, making the writing process more agile, creative, and precise.

Media House Team

In video production, Runway (Gen-3) is the most valuable support. Its advanced features and constant updates allow us to elevate the quality and diversify our productions, achieving increasingly stunning realism.

Design Team

When it comes to transforming concepts into images, we mainly rely on Midjourney. With its wide range of artistic styles, it enriches the final result, making each creation unique and distinctive.

AI Impact

The AI tools we adopt not only refine our creative and strategic approach but also enable us to quickly translate ideas and data into practical and concrete solutions. Thanks to this integration of technological innovation, expertise, and critical analysis, we can swiftly respond to market challenges, turning every opportunity into a tangible and valuable outcome.

An intimate journey into “The Hammer’s” energy, on and off the court, during Wimbledon.

Illumia chose to tell a different story. And to do so, they once again turned to the strategic and creative consultancy of Blossom. With the Instagram series “Oltre – Stories of True Energy,” we highlighted the most authentic side of Matteo Berrettini, the star of a unique and engaging journey.

An impactful video to present the first range of fully branded Prometeon tires.

The launch of Serie 02 was a key moment. It is the first-ever Prometeon-branded industrial tire range; designed, produced, and tested to meet performance and durability needs in every usage context.

For this occasion, we created a launch video with the tagline Unlock a New Era, announcing the arrival of this significant innovation that projects every journey into the future of transportation. In a post-industrial space, a man enters and opens a container revealing the first Prometeon-branded tire. 3D animations highlight its components and technology.

The video was presented in Egypt during the event celebrating Prometeon’s thirtieth anniversary of the Alexandria factory, attended by representatives from global branches and major suppliers.

We are proud to enter this new era alongside Prometeon. Let’s keep rolling together.

Watch the video.