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Blossom For

Sotheby’s
International Realty

New York.
Here
for you.

After any major crisis, New York has always come back stronger. And after the first wave of Covid-19, Sotheby’s International Realty wanted to prove that the miracle could happen again.

The international realty giant wanted to support New York at a difficult time with the right approach and timing. This meant communicating in a more contemporary and engaging way than it had in the past. That’s why Sotheby’s International Realty chose Blossom.

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Searching
for the
right feeling

The pandemic is still ongoing and profound change is taking place. Yesterday’s needs no longer matter. What will tomorrow’s dreams be? Sotheby’s wants to act early, and that, for Blossom, means going in search of the unexpressed and giving it a voice.

Looking for the best perspective

The NY housing market post-pandemic is down 35%. Newspapers are talking about the depopulation of the Big Apple. Large companies are selling entire skyscrapers. Blossom collects this data and studies it: numbers hide opportunities, not only for investors but also for the city.

A SENSE OF TIME

Luxury apartments must become the means by which the brand helps its target audience return to dreaming of a life worth living. Attracting new investors is the opportunity the brand can offer the city.

Blossom creates a campaign about just that - a brand which, in a difficult time, has chosen to stand strong and take action - with massive outreach inside and outside the city.

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Find out what we do for our customers

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