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Entertainment / Insights
Mar 28 - 2024
Reading time: 4'

Keep up with AI. Top Voices to Follow

Dive into the pulse of AI innovation with the top voices reshaping our future. Discover, learn, and… Stay ahead!

In the fast-paced realm of artificial intelligence, staying abreast of the latest developments isn’t just important—it’s a non-negotiable element of professional growth. But with a multitude of voices and sources out there, finding the best is like trying to find a needle in a haystack.

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Reading and listening: here’s our list

To answer that need, we seek out voices from various industries, cultures, and disciplines. We believe it’s crucial to diversify perspectives in order to discover fresh knowledge.

So here’s a curated list of public figures and podcasts to follow if you’re eager—like us—to explore the latest in AI innovation.

Global Visionaries Influencing the Future

Geoff Hinton: The Godfather of Deep Learning

Why follow him? Hinton’s groundbreaking work on neural networks and AI paved the way for contemporary machine learning. Ex-fellow at Google, Hinton remains at the helm of AI’s future.

Where to follow him? YouTube, X/Twitter feed, and Google Scholar publications.

 

Andrej Karpathy: At the Crossroads of AI and Society

Why follow him? Previously Director of AI Tesla, and part of the founding team at OpenAI, Karpathy’s role at the forefront of AI’s integration into the fabric of society offers a unique look into the technology’s expansion and challenges.
Where to follow him? His X/Twitter account, his website and YouTube Channel.

 

Fei-Fei Li: Championing Ethical AI

Why follow her? Li’s leadership at Stanford’s Institute for Human-Centered AI ensures a strong emphasis on ethical AI use, an increasingly critical area in the technology’s development.
Where to follow her? Check out her insights on ethical AI by watching her video interviews on YouTube, or connect with her intellectual rigor through her Stanford Profile.

Podcasts and podcasters worth exploring

AI Chats by Jaeden Schafer

Why listen to it? This podcast dives into the world of ChatGPT and cutting-edge AI news, delving into its impact on our daily lives through in-depth discussions and interviews with leading experts in the field. Jaeden Schafer, globally recognized as one of the top AI podcasters, combines academic rigor with practical expertise to lead the conversation in each episode.

Practical AI: The capacity for good

Why listen to it? Because it’s a podcast that explores the positive side of artificial intelligence. The series hones in on the intersection of AI automation, customer support, and customer experience, and features real-life stories of how AI has improved people’s lives.

The AI Breakdown by Nathaniel Whittermore

Why listen to it? This podcast is a daily news analysis show on all things artificial intelligence: from the explosion of creativity brought on by new tools like Midjourney, ChatGPT, and AutoGPT to the potential disruptions to work and industries. Whittermore is an independent strategy and communications consultant, and a seasoned podcaster.

Last Week in AI

Why listen to it? Because it’s a weekly appointment that summarizes and discusses the most interesting developments in AI, deep learning, robotics, and more!

Hard Fork by The New York Times

Why listen to it? “Hard Fork” is a show about the future that’s already here. Each week, journalists Kevin Roose and Casey Newton explore and make sense of the latest in the rapidly changing world of tech.

Navigating the AI WORLD

The world of AI is bursting with innovations and discussions. In this constantly evolving realm, the savviest voices can help us enrich our knowledge, guide our choices, and spark our growth. Whether you’re an executive, entrepreneur, or student, it doesn’t matter; right now, we’re all called upon to engage with something new, something unfamiliar. So stay curious, keep informed, and, above all, never stop seeking!

Oct 14 - 2025
Reading time: 1'

Blossom for Chanteclair: how can responsibilty and effectiveness speak together?

BRANDING AND STRATEGIC RESTYLING

Vert is the line of eco-detergents under the Chanteclair brand. Known for its focus on
sustainability, the range was at risk of being identified with an image that didn’t fully
communicate the strength and performance consumers expect. Blossom stepped in to lead a
strategic restyling: reinforcing the sustainable positioning while making the products’
powerful effectiveness immediately clear. The outcome is a visual identity that moves past the
compromise between green aesthetics and proven performance.

FROM GENERIC CODES TO A DISTINCTIVE MARK

A process of structured dialogue with the Real Chimica team led to a redesign, with a bolder
green palette and a visual hierarchy that highlights the product name and key benefits. The
goal: to overcome the widespread perception that “green” means less effective compared to
traditional cleaners. In this context, Vert’s new image was shaped to make its dual strength
sustainability and cleaning power—instantly visible.

Hero Vert
Global Issues / News
Oct 1 - 2025
Reading time: 1'

This Way to Social Justice: Blossom for ILO at the Global Citizen Festival in New York

For the third consecutive year, ILO has chosen Blossom to give voice—through an official video presented at the Global Citizen Festival in Central Park—to its vision of social justice and decent work. This event brings together activism, institutions, and civil society, shining a light on the crucial issues of work, rights, and sustainability.

The ongoing partnership between ILO and Blossom is built on strategic and creative dialogue, transforming values and priorities into impactful global communication tools. The video challenges us to rethink the role of work: not just a paycheck, but the foundation of dignity, social cohesion, and inclusive development. Data, vision, and a direct call to action: renew the social contract to build a fairer future.

Watch the video and see how partnership can transform the global conversation.

Entertainment / Insights
Feb 26 - 2025
Reading time: 2

Shifting perspective. Every day.

From Karate to Boxing. Martina Caruso’s Rise to the Top.

Watch the latest episode of Transforming Perspectives.

July 2021. Heat, windows wide open, TVs on.
One year late, the Tokyo Olympics finally air.

Sitting in front of one of those screens is Martina Caruso. For years, she dominated karate mats around the world, collecting European and World Championship medals. Then, still at the top of her game, she walked away. Done. But watching the Olympics, she feels something is missing. Competition—that’s what. A few days later, she laces up a pair of boxing gloves. Four months later, she steps into the ring for her first professional match. With one goal in mind: becoming the greatest female boxer of all time.

She tells us about it in the gym where she trains every day, in Brianza. What started as a simple conversation turns into a sparring session. And what we thought was just a story about switching sports turns out to be something much bigger. Because Martina isn’t built for comfort zones. She doesn’t fear a challenge, whether it’s an opponent or herself. She’s been facing pain her whole life—inside and outside the ring. And when things are left unfinished, she doesn’t let them hang.
She closes the loop. But, most of all, she knows there’s only one way to get where she wants to be: shifting her perspective. Every single day.

Entertainment / Insights
Jan 28 - 2025
Reading time: 1

A new perspective, a new life. A journey to L’Imprevisto.

Transforming Perspectives: Giorgia’s rebirth and the power of looking beyond.

Sometimes, it takes choosing to see things from a different angle to discover a new reality, a better possibility. That’s what we experienced at L’Imprevisto, a community in Pesaro that welcomes young people facing challenges, offering them a path to recovery and renewal.

Our work is about guiding people, brands, and organizations toward new ways of communicating and viewing the world. That’s why we went there—to hear their stories, to listen, but most importantly, to witness what it truly means to change perspectives. We asked Giorgia– who spent two years in the community – and the other young women: what does it mean to them to see—and live—life from a new point of view?

Their answers revealed the power of a shift in perspective: a vision that redefines the present and opens the door to the future. Just like Speed of Plight by Loyle Carner, the soundtrack of this video, which explores personal struggles, the search for balance, and the journey to find one’s place in the world. Transforming Perspectives is exactly this: acknowledging challenges, embracing them as part of the journey, and discovering new possibilities through a different lens.

Watch the first episode.

Innovation / News
Oct 3 - 2024
Reading time: 1'

Blossom and Illumia: a bootcamp to innovate together with AI

Two hands-on sessions that transformed perspectives and enhanced team skills

We conducted a bootcamp at the Illumia headquarters, our long-time client, as part of a training program aimed at their marketing, communications, digital, HR, and IT teams. Over two days of practical training, we shared tools and techniques we use daily, offering concrete knowledge on using AI for content creation – from text generation with ChatGPT to image creation with MidJourney and advanced research with Perplexity.

Two days in Bologna, four teams, four AI tools.
And one mission: shifting mindsets about AI.

This bootcamp marks an important milestone in our eight-year partnership with Illumia, built on mutual trust and a desire to grow together. With a creative and strategic approach, we supported the team in enhancing their skills, even encouraging those who were initially skeptical to explore new possibilities in the practical use of artificial intelligence.

We continue to share our expertise in communications and marketing, offering innovative and actionable solutions to transform the way companies work.

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