A New Season

My two cents. An editorial by Giacomo Frigerio.

We are in the midst of a warm autumn, and it is so damn beautiful! It’s a second spring. This is the stuff I used to be jealous of when talking to my Roman friends, but now it is ours too. Newness.
A new climate, a new war, but also new people, new challenges, a new website.

Things that are new are scary at times. Other times, they are the epitome of evolution.
And within evolution, humans are called on to take risks, to put themselves on the line, and to take on new responsibilities. To search high and low just like explorers – like Columbus, who a certain culture wants to erase – for the meaning of things.

We are men and women who are constantly searching and constantly evolving. Consumed by a restlessness that doesn’t let us sleep at night and makes us wonder if we are doing the right thing. For us, for our clients, for the people who love us, we want to ask questions. And we also want to question the people we are with every day, as we put ourselves to the test in order to change habits, open new doors, let new people in, and sift through the shit to find the shine.

We are trying to do it this way. It is the work of strategic people. They are creatives and artisans, even if they work with thoughts and pixels. Because if you don’t ask questions you can’t go anywhere, and without meaningful answers, the truth won’t come to the surface. And we won’t be able to find beauty in the things we do each and every day.

There is another bend in the road at this place called Blossom.
I am sure many were better off where they were before, where everything was clear and safe. But that road has closed. We ask those who travel with us to walk their own part of the journey, to set out in search of a new meaning and a new way of doing things, and to seek new and beautiful things that lie beyond this change that we must embrace, together.

14 years ago we wanted to take a road without knowing where it would lead us, but we had a clear idea: whoever would be with us must be treated with respect… the respect that every man and woman, and his or her uniqueness, deserves. And we tried to do just that.

I started the journey with my sister Valentina, who used to go to punk concerts with me in the 1990s, and in that world we learned the meaning of DIY and community. We looked at the positive values of that culture and made them our own. The space we created makes people feel welcome and respected here at Blossom. We strongly wanted to allow people to grow and, who knows, those people might stay, or they might go and continue their journey elsewhere.

Over the course of the various twists and turns, some people have left us to explore new avenues, and I am glad because they will take an extra piece of life that they lived here with them. Gianluca comes to mind. He is a creative from Lecce who passed through New York and was in transit at Blossom for three years. He then returned to his home in Salento to create a business that would bring positivity and jobs to a region that young people are usually forced to leave. Ciao Gianlu.

Now we are looking at yet another evolution at Blossom. And among the many new features is the one you are scrolling through: it is called Snap and it’s our first magazine. It’s a platform to share what we believe in, how we do it, and the people we meet along the way with others who cross our paths.

The road has changed many times over the years, but we have always gone beyond the bend. Because we have learned that the twists and turns and the end of the climb reveal fascinating surprises. To be amazed each time, you just need to keep your eyes peeled.

Snap’s first articles talk about just that: the spirit I mentioned earlier. It’s what launched us and got us here. But it’s also about what we love and the amazement we feel every time we come into contact, inside and outside of Blossom, with someone who lights us up and spurs us on.

It just happened to me. A few months ago, the latest album by Paolo Nutini, a Scottish artist with an Italian father, came out. I read an interview with him in which he talks about his 7-year hiatus between records. When asked a question about happiness he said, “That is something that everyone wants, but it’s difficult, it takes time, and when people ask me if I have a happy life the answer is that I have no idea. However, if the question is “Do I want to be happy?” The answer is “Yes, I do.” Am I happy right now? Yes, I am. A year from now my life will be full of music and I couldn’t ask for more.”

We will never be the absolute answer to people’s search for happiness, but we certainly want to continue being a workplace where people can feel free to be their true selves – with their challenges, their successes, and their uncertainties – and somehow continue on this quest for something that unites all human beings: happiness.

“While the rivers are many, we dawn clear to the sea”
Everywhere, Paolo Nutini

When we talk about fashion, the picture looks familiar: glossy runways, luxury collections, “sustainable” capsules. Shift the angle slightly, and a different reality comes into focus. That’s the choice Anna Fiscale made in 2013, in her twenties, when she founded Progetto Quid.

We are inside Quid’s production workshop in Verona. At a machine edging leather bags sits Bouchra, who arrived from Morocco with experience in fashion, none in leather goods, and no Italian. Here she has learned a new craft and built long-term relationships.
There is Giovanni, who at Quid has found what many look for: the chance to grow professionally without giving up his passions outside of work. And then there are faces, hands, smiles. Faces with complex stories. Hands moving confidently across the fabric. Smiles from people who, in that workshop, feel they truly belong.

What the system calls “waste” becomes a resource.

“Giving new life to people and fabrics” is not a slogan. It is how Quid operates.
Textile leftovers from other companies become high-quality raw material, available at lower cost. People pushed to the margins become trained professionals, with contracts and a horizon to work toward. The result is a supply chain that combines upcycling, design and ethically Made in Italy manufacturing – and, above all, a different idea of value: here, what the system discards is where everything starts.

Walking between the tall shelves of the fabric warehouse and the narrow aisles of the leather stockroom, it becomes clear that this is not just the story of a business model.
It is the story of a shift in perspective that changes everything it touches: the world of work, the fashion industry, and the lives of the people inside both.

Climate. Social media. AI. New generations. Crazy expectations. The landscape is shifting beneath our feet. Every innovation, every disruption, demands a reset.

But one thing never changes: the need to communicate.

From cave walls to cloud servers

Ancient hunters trading stories by firelight. History scratched into stone, painted on cave walls. Scribes inking wisdom onpapyrus. Ideas spread by mouth, messages passed by hand. From radio to television. Texts to the infinite digital world.

No matter the age or technology, communication is essential. Its survival. Human connection. Knowledge must move —or it’s lost. And so are we.

There’s a lot at stake.

Rising temperatures and melting glaciers. Catastrophic wildfires and devastating floods. Human-induced emissions that pollute the air we breathe. Issues affecting our climate and atmosphere aren’t just topics for specialists — they impact our daily lives, our health, and our collective future. Data-driven insight is key to empowerment. Awareness is the first step toward meaningful action.

The information is out there. And we all need to hear it.

So… what now?

Now we turn scientific evidence into real-world understanding. We transform data into stories. Build bridges between expertise and everyday reality.

Science isn’t just for scientists anymore. It’s for all of us. And we’re here to share the insight – with you.

See how Blossom and Copernicus are changing the conversation about our planet.

Read the case study

Milan, Via Tortona 9. It didn’t take long for Giacomo Frigerio, CEO and Founder of Blossom, to realize this was the right place. This is where we’ve moved, and this is where we invite you to join us in a new chapter of Transforming Perspectives. Watch now.

People say all sorts of things about Milan. That it’s grey and overcast, but also vibrant; international, but never enough; fast-paced, but familiar. Hard to pin down—much like those who can’t sit still and have change in their DNA. That’s Milan. Nowhere is this more true than in Tortona. 

Tortona is a fracture that refuses to heal, where fragments of the past remain embedded in the framework of the present. Once, there were factories, workshops, workers’ homes, and the Porta Genova railway as its backbone. Today, warehouses have become ateliers, old glassworks are now creative hubs, courtyards double as exhibition spaces. There are long-standing shops and concept stores, young designers and the carpenter methodically sanding his furniture, legacy fashion houses and the hardware store owner who’s always been here—each with their own perspective on the neighborhood. There’s a persistent sense of restlessness in the air. 

Blossom couldn’t have chosen anywhere else. Via Tortona 9, in a building that has kept its foundations but transformed many times over. It isn’t just an office; it’s a hub for transformation. Here, people are free to challenge themselves and each other, continually encouraged to reframe their outlook. Anything can happen: team brainstorms, the creation of new tools to rethink communication, unforgettable events and dinners. Giacomo Frigerio saw immediately that this was the right place for Blossom. Together with architects Michele Bellinzona and Alberto Fraterrigo-Garofalo, who oversaw its renovation, he leads us here—into the heart of Tortona. Where transformation happens. 

BRANDING AND STRATEGIC RESTYLING

Vert is the line of eco-detergents under the Chanteclair brand. Known for its focus on
sustainability, the range was at risk of being identified with an image that didn’t fully
communicate the strength and performance consumers expect. Blossom stepped in to lead a
strategic restyling: reinforcing the sustainable positioning while making the products’
powerful effectiveness immediately clear. The outcome is a visual identity that moves past the
compromise between green aesthetics and proven performance.

FROM GENERIC CODES TO A DISTINCTIVE MARK

A process of structured dialogue with the Real Chimica team led to a redesign, with a bolder
green palette and a visual hierarchy that highlights the product name and key benefits. The
goal: to overcome the widespread perception that “green” means less effective compared to
traditional cleaners. In this context, Vert’s new image was shaped to make its dual strength—
sustainability and cleaning power—instantly visible.

For the third consecutive year, ILO has chosen Blossom to give voice—through an official video presented at the Global Citizen Festival in Central Park—to its vision of social justice and decent work. This event brings together activism, institutions, and civil society, shining a light on the crucial issues of work, rights, and sustainability.

The ongoing partnership between ILO and Blossom is built on strategic and creative dialogue, transforming values and priorities into impactful global communication tools. The video challenges us to rethink the role of work: not just a paycheck, but the foundation of dignity, social cohesion, and inclusive development. Data, vision, and a direct call to action: renew the social contract to build a fairer future.

Watch the video and see how partnership can transform the global conversation.