en
Global Issues / News
Aug 22 - 2023
Reading time: 1'

Our awareness campaign for UN OCHA

#NoMatterWhat: a powerful concept becomes the foundation of our communication strategy for the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) in honour of World Humanitarian Day 2023.

The Call | Humanitarian principles, life-threatening circumstances, and the fight against disinformation

On the occasion of World Humanitarian Day 2023, OCHA approached Blossom for a global campaign aimed at building awareness and appreciation for humanitarian work and countering misinformation in communities where humanitarians provide aid. In particular, OCHA wanted to shine a light on the principles that guide humanitarian workers, the hazards they face in the field, and why, despite the danger, they choose to put their lives at the service of people in need.

The Quest | Clarifying values, depicting risks, and honouring sacrifice, past and present

“The very existence of humanitarianism is under threat. From rising geopolitical tensions to erosion of international humanitarian law. From deepening public scrutiny to deliberate disinformation campaigns.”

To counter public mistrust and spark awareness and appreciation for humanitarian work, we focused on how to communicate the fundamental humanitarian principles of humanity, neutrality, impartiality and independence in a compelling and graspable manner, both verbally and visually. The 20th anniversary of the bombing of UN headquarters in Baghdad and present-day adversity in the humanitarian context served as poignant illustrations of the risks global aid workers face every day and the need to ensure their protection, while also honouring lives lost, but never forgotten.

The Outcome | The #NoMatterWhat global campaign

“We have no other agenda than saving lives and delivering the basics of life – food, water, shelter, medical care, and protection for the most vulnerable.”

Blossom developed a multi-layered, powerful campaign revolving around three words – #NoMatterWhat – which, together, gave life to a concept that deftly conveys the values humanitarians abide by, why they are present in places of suffering, and their mission to help alleviate suffering everywhere.

To reach multiple audiences and heighten impact, we chose simple language and a minimalistic editorial style. Gripping scenarios and sound design recall dispatches from the frontlines and catapult the viewer into the intense reality of humanitarian work.

The straightforward narrative used in the main video and social media content adeptly communicates the hazards and the principles humanitarians live by and drives home the message that aid workers stand shoulder-to-shoulder with the communities they serve.

Watch the main video.

Manufacturing
Jun 11 - 2024
Reading time: 1'

With Prometeon into a new era: the launch video of Serie 02

An impactful video to present the first range of fully branded Prometeon tires.

The launch of Serie 02 was a key moment. It is the first-ever Prometeon-branded industrial tire range; designed, produced, and tested to meet performance and durability needs in every usage context.

For this occasion, we created a launch video with the tagline Unlock a New Era, announcing the arrival of this significant innovation that projects every journey into the future of transportation. In a post-industrial space, a man enters and opens a container revealing the first Prometeon-branded tire. 3D animations highlight its components and technology.

The video was presented in Egypt during the event celebrating Prometeon’s thirtieth anniversary of the Alexandria factory, attended by representatives from global branches and major suppliers.

We are proud to enter this new era alongside Prometeon. Let’s keep rolling together.

Watch the video.

Education & Research
Jun 5 - 2024
Reading time: 4'

Mindset shift. Why change is powerful.

How do we face times of great transformation? At Blossom, we started with knowledge.

260605 SNAP INSIGHT 16.9

It is said that to invent the light bulb, Thomas Alva Edison conducted thousands of experiments, using hundreds of plant fibers, and testing solutions for over 18 months. For this reason, Edison has been attributed with quotes like:

I have not failed. I’ve just found 10,000 ways that won’t work.

True or not, this quote holds great appeal in these times of technological transformation. Edison was able to innovate because he could adopt a new mental approach each time.

But, how easy is it to change our mindset when faced with new developments today?

If you don’t change your mind, you change nothing

A survey we recently conducted at Blossom revealed an extremely interesting fact: after a year of continuous training on the use of generative AI, 42% of participants reported changing their minds on this topic.

While it is true that the majority remained in their positions, a significant portion of the course participants admitted to shifting from a more skeptical approach to a more enthusiastic one.

Snap Insight ENG

A Form Of Intelligence

The fact that the mindset change occurred in a positive or negative direction is not as relevant. What is interesting is that training, and therefore knowledge, has been the main factor of transformation.

It demonstrates that knowledge allows us to overcome prejudices; that “knowing” remains the first step to forming an opinion, even in these frenetic times; and that understanding helps us see the limits and potential of a change, even when it is still ongoing.

More Sharing, More Awareness

Along with knowledge, interaction has certainly played a fundamental role in the ability to view new developments with a fresh perspective.

The training within Blossom was conducted largely in the form of Communities of Practice, or “safe spaces” where people can learn together, putting into practice or deepening the theoretical notions acquired in exchange for constructive feedback, either among peers or with professionals.

In the survey, submitted to all participants of Blossom’s Communities of Practice, comments and considerations on the limits, risks, and opportunities of AI emerged, demonstrating an increasing awareness and an ability to keep up with the evolutions of AI itself.

“It’s always necessary to check the results, because mistakes are always possible.”

“AI has made routine operations faster and simpler.”

“I’ve sped up lengthy processes, even when it comes to creative processes (like brainstorming).”

“Sometimes I’m tempted to take the results at face value without applying critical thinking.”

It can WOOOORK!

Change, including a mindset shift within organizations, is a difficult but possible transformation. Of course, it needs to be accompanied and guided.

And if it’s true that the “light bulb” of AI is still quite imperfect, at Blossom we have learned that to get closer and closer to true innovation, we must never stop testing and trying. In other words… to be restless!

Automotive / News
Jun 3 - 2024
Reading time: 1'

Legends ride on: new launch video for Ducati

Our historic collaboration with Ducati continues, with the video launch of Monster Senna.

The legacy of a great champion and the timeless appeal of the Monster. For the launch of the new Ducati Monster Senna, we designed and produced a video full of energy and racing spirit, a tribute to the indomitable, legendary spirit of Ayrton Senna and the most iconic naked bike.

Not the usual nostalgic and solemn tribute, but an intense celebration, in an exhilarating and sensory atmosphere, aimed at restoring sensations of speed, intensity and triumph. In the video, a dynamic sequence of historical photographs and vivid sounds, with a script that enhances the character and extraordinary performance of the two icons, and a high-impact and meaningful color treatment. In fact, we chose an all-black set-up to impart a sense of elegance, ideal for a limited edition motorcycle, and to enhance its beauty details. In addition, we included yellow gradients, inspired by the color of the Brazilian racer’s iconic helmet.

A powerful and distinctive concept and visual identity, with a tagline – ‘Legends ride on‘ – inextricably linking the great rider and his passion for the Monster.

Utilities / News
May 16 - 2024
Reading time: 1'

How to make a convention engaging: our concept-event for Illumia

From Giacomo Poretti to Nicola Laurora: a plenary with special guests and immersive experiences inspired by new brand values.

This 2024 was a special edition of Give&Go – Illumia’s annual meeting dedicated to reflecting on corporate milestones and launching new goals. A time to celebrate the one million customers achieved, reveal the new brand values (the first piece of the ongoing rebranding), and inspire collaborators and employees to face the future with a positive attitude. For this, we worked in synergy with Illumia to create an event that could make everyone feel part of this change.
Speed, courage, beauty, trust, knowledge, gratuitousness: we presented Illumia’s six new values as six drivers for change; six useful tools for every employee to face future challenges with the right mindset.

Based on these, we designed and built several experiences that combined history, sports, and street art, with some special guests: Francesco Seveso (boxing coach and sports psychologist of a very young Charles Leclerc), medievalist historian Federico Canaccini, illustrator Nicola “Nico189” Laurora (who painted a mural, directly involving employees in its creation), and actor Giacomo Poretti, who closed the convention with his own monologue and interview.

In addition to the concept-event, we also produced all communication materials: audio content, video, graphics and gadgets.

We have been Illumia’s communication consultants for nine years: we are proud to also accompany the company in its ongoing evolution, and to have contributed to making this significant plenary a memorable, engaging and innovative experience.

Innovation / News
Mar 29 - 2024
Reading time: 1'

Blossom on Radio24‘s Microphones

Our Chief AI Officer, Mauro Arena, talks about innovation on Anna Marino’s podcast ‘The Jobs of Tomorrow’

In the ever-expanding universe of artificial intelligence, standing out means more than riding the wave of the latest trends. It means actively shaping trends into a system that continuously evolves, ready to be shared with our brand partners. With this mindset, our Chief AI Officer, Mauro Arena, had the privilege of being featured on the Radio24 podcast “The Jobs of Tomorrow,” hosted by journalist Anna Marino.

The main topic of conversation centers on Mauro’s professional journey at Blossom, where he evolved from Digital Art Director to Creative Digital Strategist, eventually becoming the Creative Innovation Officer and, now, Chief AI Officer. This trajectory underscores the importance Blossom places on innovation, demonstrating how our agency goes beyond merely navigating the currents of change to act as a catalyst for transformation.

Dive into the complete interview on Radio24 and discover how Blossom positions itself at the forefront of innovation.

Case Studies

Snap
Close
loader_black loader_white