Illumia Give&Go
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Illumia Give&Go

Corporate event and internal communication

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Can a corporate convention turn into a memorable experience?

For the energy sector, 2024 is the year that will rewrite the rules of the game. With market liberalization, companies face unprecedented changes, and Illumia, a family business based in Bologna, is among them. Through auctions, the company acquires approximately 600,000 new customers, growing from 400,000 users to one million. This number will impact the entire company, its various departments, and every single employee.

The challenge: igniting people

At Illumia, everyone must be aware: change is happening, and the challenge is real. The brand has an ambitious goal: to spark a flame in every employee, transforming a simple commitment into a leap forward. This challenge is both personal and collective. It demands a new mindset, an extra gear. No one can sit on the sidelines.

With this need in mind, the Give&Go 2024—Illumia’s annual convention—took on a new meaning: not just a corporate event but an opportunity to make employees the protagonists. The concept developed by Blossom reinvents the Give&Go format. It’s no longer informative but experiential. Every detail—from the theme to the speeches, talents, and activities—was designed to make change tangible, fuel pride in being part of it, and amplify the brand’s message.

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Landing on the shores of the new world with AI

The theme is a rallying cry, an invitation to face challenges head-on. It’s told through a series of videos created using Artificial Intelligence, guiding participants to the shores of the New World at the moment of Hernán Cortés’s landing.

Three experiences, six forces for change

The event became the stage to unveil Illumia’s new brand values: six forces for change, six concrete tools to tackle challenges with the right mindset. Employees experienced these firsthand through three immersive activities:

  1. Around the ring: Inspired by the stories of great champions and guided by sports psychologist and boxing coach Francesco Seveso.
  2. On the battlefield: Led by medieval historian Federico Canaccini, employees found themselves in the heart of a historic clash.
  3. At the mural: Armed with brushes, they joined illustrator Nicola “Nico189” Laurora to create a collective mural.

The event’s grand finale featured comedian Giacomo Poretti, leaving everyone with a smile and fresh perspectives on the necessity of embracing change.

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It’s not about what we did but how we did it.

It’s not about what we did but how we did it.
From the event concept to audio and video content, brand messaging, and communication planning—it was all a result of a collaborative effort. We worked hand-in-hand with the HR team to engage employees, with speakers to make every word impactful, with talents to craft meaningful content, and with external suppliers, event agencies, and Illumia’s team to design, build, and make every moment unforgettable. Spoiler: employees loved it.

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What have we learned?
Brand messages resonate when they become lived experiences. An original idea can transform even the most traditional convention. Constant collaboration outperforms piecemeal approaches. A holistic view of the event makes everything—communication included—more effective.

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